Sheel
Technology-driven roadside assistance and recovery — across all 7 Emirates, 24/7.
About Sheel
More Than Assistance — End-to-End Road Safety
What sets Sheel apart is its technology foundation. We are not a traditional roadside assistance company. Sheel is a technology platform built around emergency response, powered by AI dispatch, real-time vehicle tracking, stage-level SLA monitoring, and automated insurance certification. Our fully owned, branded fleet operates across all seven Emirates through dedicated branches, ensuring that wherever you are on the UAE's road network, help is on its way fast.
Our clients include individual motorists, insurance companies, vehicle dealerships, leasing operators, and government partners — all served through one unified, transparent platform.
Transforming emergency roadside assistance through technology, reliability, and operational excellence.
Our Services
Comprehensive Roadside & Recovery Solutions Across the UAE
Towing Services
Safe, professional towing for all vehicle sizes. The right truck is dispatched for every recovery.
Flat Tyre Support
On-the-spot tyre change or repair, dispatched directly to your location. Get moving again without unnecessary delays.
Battery Boosting
Jump-start or on-site battery replacement when you need power fast. No workshop queues—we restore voltage at the roadside.
Fuel Delivery
The right fuel type, delivered to your location across the UAE, 24/7. Ideal when you run low far from the nearest station.
Pull Out Services
Specialist sand, mud, and difficult-terrain recovery using our rugged Land Cruiser fleet. Controlled extraction protects your vehicle and surroundings.
Lock Out Solutions
Fast, damage-free vehicle entry wherever you are in the UAE. Trained technicians use modern tools to regain access without body damage.
Off-Road Recovery
Dedicated specialist equipment for vehicles stranded in remote or challenging terrain. We plan each recovery for safety and speed.
Motorcycle Recovery
Careful, specialist recovery and roadside assistance for two-wheel vehicles of all types. Purpose-built rigs protect frames, forks, and fairings.
Towing Services
Safe, professional towing for all vehicle sizes. The right truck is dispatched for every recovery.
Flat Tyre Support
On-the-spot tyre change or repair, dispatched directly to your location. Get moving again without unnecessary delays.
Battery Boosting
Jump-start or on-site battery replacement when you need power fast. No workshop queues—we restore voltage at the roadside.
Fuel Delivery
The right fuel type, delivered to your location across the UAE, 24/7. Ideal when you run low far from the nearest station.
Pull Out Services
Specialist sand, mud, and difficult-terrain recovery using our rugged Land Cruiser fleet. Controlled extraction protects your vehicle and surroundings.
Lock Out Solutions
Fast, damage-free vehicle entry wherever you are in the UAE. Trained technicians use modern tools to regain access without body damage.
Off-Road Recovery
Dedicated specialist equipment for vehicles stranded in remote or challenging terrain. We plan each recovery for safety and speed.
Motorcycle Recovery
Careful, specialist recovery and roadside assistance for two-wheel vehicles of all types. Purpose-built rigs protect frames, forks, and fairings.
120+
Owned branded vehicles
7
Emirates covered
24/7
Service availability
AED 2M
Insurance coverage per trip
3+
Digital request channels (app, web & WhatsApp)
Who We Serve
Built for Every Road User — Individual and Corporate
Individual Motorists
Stuck on the roadside, locked out, or dealing with a flat tyre? Sheel provides immediate, transparent assistance through our app, WhatsApp chatbot, or phone. Live tracking means you always know when help arrives.
Insurance Companies
Sheel is the trusted recovery partner for UAE insurers—delivering strict SLA compliance, automated insurance certification, and photo documentation before and after every tow. Digital reporting gives claims teams complete transparency.
Vehicle Dealerships & Leasing Companies
Dedicated fleet recovery and logistics for dealerships and leasing operators. Custom corporate programmes include priority response, unified reporting dashboards, and consistent service standards across every emirate.
Government & Enterprise Partners
Institutional-grade recovery and roadside support for government fleets and large enterprise clients. Backed by the governance standards of a publicly listed IHC company, with full audit trails and stage-level SLA accountability.
Our Fleet
120+ Owned Vehicles. Every Truck Type. All Seven Emirates.
Sheel operates a fully owned, branded fleet—not contracted third parties. Every vehicle is Sheel-operated, Sheel-maintained, and Sheel-dispatched, ensuring consistent service standards and full accountability on every job.
Flatbed Truck
3-Ton & 6-Ton
Standard light vehicle towing and recovery.
Heavy Flatbed
10-Ton & 25-Ton
Commercial vehicle, bus, and heavy equipment recovery.
Car Carrier
6-car & 8-car
Multi-vehicle transport for dealerships and fleet operators.
Boxed Recovery Truck
Various
Enclosed recovery for high-value or sensitive vehicles.
Toyota Land Cruiser
Off-road
Rugged off-road pullout and remote area assistance.
Toyota Land Cruiser Wrecker
Compact
Basement pullouts and tight-space recovery operations.
Response times: light trucks (3T & 6T) target an average ETA of up to 30 minutes; heavy trucks (10T & 25T) target an average ETA of up to four hours across all Emirates.
Technology Platform
Not Just a Truck, A Recovery Platform Built for the Modern UAE
Sheel's technology stack sets it apart from every traditional roadside operator in the UAE. From AI-powered dispatch and real-time vehicle tracking to automated insurance certification and stage-level SLA monitoring. Every Sheel job is managed, tracked, and documented through a single integrated platform.
AI Dispatch & Live Tracking
Jobs are automatically assigned to the nearest available vehicle, with real-time location tracking and ETA updates delivered to clients the moment a driver is dispatched.
Automated Insurance & Documentation
Every towing job automatically generates an insurance certificate covering vehicles up to AED 2,000,000. Before-and-after photos are captured and stored on every job as standard.
Stage-Level SLA Monitoring
Every job is tracked at each stage with agreed SLA targets. Delay alerts fire automatically to all stakeholders giving corporate clients and insurers full confidence in performance accountability.
sheel.ae
Get Assistance
Request Help in Seconds — Whichever Way Works for You
24/7 Phone Support
Call 800-SHEEL (74335) any time of day or night. Our round-the-clock call centre team will dispatch the right vehicle to your location immediately.
WhatsApp Chatbot
Message us instantly on WhatsApp for automated, real-time assistance. Request a service, track your driver, and get updates all without a phone call.
Sheel Customer App
Download the Sheel app to request services, track your vehicle live, view your job history, and manage corporate accounts available on iOS and Android.
Online Web Portal
Corporate and fleet clients can manage all operations through our web portal request services, view SLA reports, track all active jobs, and generate documentation from one dashboard.
How It Works
From Request to Resolution: Fast, Transparent, Documented
Request Assistance
Call 800-SHEEL, message via WhatsApp, or open the app. Our AI dispatch platform immediately identifies the nearest available vehicle and assigns your job, no waiting on hold, no manual allocation.
Track Your Driver Live
Receive real-time ETA updates with live tracking of your assigned Sheel vehicle. Our stage-level SLA monitoring ensures you and our team know exactly where the job stands at every moment.
On-Scene Service
Your Sheel technician arrives, photographs your vehicle before any work begins, and resolves the issue, whether on-site repair, towing, recovery, or emergency assistance. All handled professionally and efficiently.
Documentation & Insurance
Job completion is automatically documented; photos, timestamps, and a digital report generated instantly.
Request Assistance
Call 800-SHEEL, message via WhatsApp, or open the app. Our AI dispatch platform immediately identifies the nearest available vehicle and assigns your job, no waiting on hold, no manual allocation.
Track Your Driver Live
Receive real-time ETA updates with live tracking of your assigned Sheel vehicle. Our stage-level SLA monitoring ensures you and our team know exactly where the job stands at every moment.
On-Scene Service
Your Sheel technician arrives, photographs your vehicle before any work begins, and resolves the issue, whether on-site repair, towing, recovery, or emergency assistance. All handled professionally and efficiently.
Documentation & Insurance
Job completion is automatically documented; photos, timestamps, and a digital report generated instantly.
Why Partner with Sheel
Key Reasons to Partner with Sheel
Fully Owned Fleet, No Third Parties
Every truck you see is a Sheel truck, operated and maintained by Sheel. No subcontracting, no variable quality the same standard on every job, everywhere in the UAE.
AED 2M Insurance on Every Trip
Comprehensive hauliers liability coverage of AED 2,000,000 per towing job, with automated certificate issuance and before-and-after photographic documentation as standard.
Stage-Level SLA Accountability
Every job is tracked at each stage with agreed SLA targets. Delay alerts are sent automatically giving corporate clients and insurers full confidence in accountability and performance.
Cloud-Based Portal for All Stakeholders
Clients, dispatchers, and drivers operate through one unified cloud platform accessible from anywhere, with secure agent login, job management, and real-time reporting in one place.
Audit-Ready Digital Trail
Timestamps, photos, and job reports are stored for every assignment so insurers and fleet managers can evidence service quality and response without chasing paperwork.
Corporate & Fleet Programmes
Dedicated account structures for dealerships, leasing operators, and large fleets with priority routing, consolidated reporting, and escalation paths aligned to your operating model.
Your Trusted Partner on Every Road in the UAE
Whether you need immediate assistance on the roadside or you are looking to establish a corporate recovery partnership — Sheel is ready. Available 24 hours a day, 7 days a week, across all seven Emirates.
Contact EasyLease for subsidiary-specific inquiries, RFPs, or integrated mobility and logistics solutions.